Creating a first-of-its-kind flagship experience for one of the world’s largest cannabis producers. Studio: Bruce Mau Design. Design: Michael Mavian, Reed Hollett, Veronica Consales. Photography: Aurora Cannabis. Architects: GMC Architects
The 11,000 sq. ft. space is two stores in one. An immersive experience space and a retail cannabis store.
Designed to address the many unique challenges and opportunities that come from entering a new and highly regulated industry.
The overarching design concept explores the relationship between the natural elements that are core to the Aurora brand, and the state-of-the-art production and commitment to industry advancement that drive the company’s vision.
References to mountains, sky, water and sun permeate through material, lighting and digital experiences.
References to mountains, sky, water and sun permeate through material, lighting and digital experiences.
References to mountains, sky, water and sun permeate through material, lighting and digital experiences.
Creating a first-of-its-kind flagship experience for one of the world’s largest cannabis producers. Studio: Bruce Mau Design. Design: Michael Mavian, Reed Hollett, Veronica Consales. Photography: Aurora Cannabis. Architects: GMC Architects
The 11,000 sq. ft. space is two stores in one. An immersive experience space and a retail cannabis store.
In addition to experience and store design, BMD developed signage, wayfinding and communication materials, and advised on visual merchandising.
References to mountains, sky, water and sun permeate through material, lighting and digital experiences.
The result is a modern sensibility for an age-old product with room to evolve within a changing landscape.
The result is a modern sensibility for an age-old product with room to evolve within a changing landscape.