Waterloo Greenway is a 1.5 mile park system covering 35 acres of connected green space in the heart of Austin, Texas. Studio: Bruce Mau Design. Team: Michael Mavian, Justine Rudnicki
It is a chain of public parks comprised of walking and biking trails, playscapes, open green spaces and a healthy creek, enlivened by Austin’s diverse and vibrant community.
Shifting the perspective of how the city views and uses its shared green spaces, it communicates infinite possibilities for the Austin community by connecting people to nature, art, culture–and to each other.
The new name and brand identity represent both the place itself and the organization.
Also, a series of visual tools were created to be able to communicate to the conservancy and its donors, the public at large, and be applied to a series of diverse programming the park offers.
The resulting visual identity is charming, approachable and inclusive to both visitors and those who call Austin home.
The resulting visual identity is charming, approachable and inclusive to both visitors and those who call Austin home.
Waterloo Greenway is a 1.5 mile park system covering 35 acres of connected green space in the heart of Austin, Texas. Studio: Bruce Mau Design. Team: Michael Mavian, Justine Rudnicki
Waterloo Greenway is a 1.5 mile park system covering 35 acres of connected green space in the heart of Austin, Texas. Studio: Bruce Mau Design. Team: Michael Mavian, Justine Rudnicki
The resulting visual identity is charming, approachable and inclusive to both visitors and those who call Austin home.
The resulting visual identity is charming, approachable and inclusive to both visitors and those who call Austin home.
Waterloo Greenway is a 1.5 mile park system covering 35 acres of connected green space in the heart of Austin, Texas. Studio: Bruce Mau Design. Team: Michael Mavian, Justine Rudnicki